Take control of your business with Carnation Creative.
The Digital Marketing Agency that helps you grow through blogging and SEO.
After years of personal and professional experience, I founded Carnation Creative to help businesses focused on self-improvement communicate the value and solutions they can provide to their audience.
Whether you’re seeking more …
Revenue
Website views
Credibility
Brand awareness
Or trust with your audience
I can help you by taking blogging completely off your plate. I use this powerful tool to transform your business dreams into reality!
Want to learn more?
Book a consultation call with me below!
We’re Here to Help You Thrive
Overcome Obstacles
Never seeing your name rank on Google Search
Not achieving the amount of website visitors you want
Feeling exhausted trying to communicate your brand and its benefits
Being discouraged from not hitting your revenue goals
Spending countless hours on your blogs just for no one to read them
Fighting frustration from not reaching your primary target audience
Say Goodbye to the Stress of:
About Me & My Why
Hi there! I’m Selena.
The CEO and founder of Carnation Creative.
I’m a creative, kind, and experienced copywriter with my bachelor’s in business administration. I’ve got a concentration in management and a minor in creative writing too. There are many different mediums I’ve had the opportunity to write like blogs, ads, emails, website landing pages, Facebook posts, LinkedIn posts, video scripts, case studies, and informative product pdfs.
Blogs are what I’m most passionate about because of how powerful, fun, and informative they are. I also really enjoy the science of SEO and seeing how it can help people find just what they’re looking for. In fact, that’s why I love marketing and copywriting so much; they connect people who have a want, need, or problem to the solutions that are perfect for them - i.e. your services and products! And helping people like that feels really, really good.
A few fun things about me to break the ice, and that we may have in common, include that I love dogs, flowers, traveling, coffee, running, and mental health.
Certification
In addition to my university degree and experience, I’m also a Write Your Way to Freedom Certified Copywriter.
Write Your Way to Freedom is a prestigious, comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
To learn more about the program, click here.
Why Blogs?
Blogs are the 2nd most viewed page on a majority of websites, just after the homepage.
60% of people on the internet read blogs which translates roughly to 2.8 billion people reading blogs!
Businesses that blog have 55% more website visitors than businesses that don’t.
61% of U.S. consumers buy products after reading recommendations from blogs!
Benefits of Blogging for Business
Blogging as a business has numerous benefits such as:
Increasing website traffic
Showcasing your company’s products and services
Differentiating your company from competitors
Building trust with your audience
Boosting SEO
Increasing customer engagement through likes, comments, and shares
Building your email list
Creating brand loyalty
Establishing your business as an industry leader
Gaining a better idea of what your customers want
Creating a gateway to sell your products and services
Answering your customers’ questions
Hiring a Blog Writer
Blog outsourcing can be scary, so I’m here to walk you through it.
It might be time to hire a blog writer (like me) for your blog if you want to:
Save a significant amount of time. There’s a lot that goes into blogging.
Save money. Hiring a copywriter like me is much more affordable than having an in-house writer who requires a salary and benefits.
Gain instant expertise with a copywriter who specializes in blogging and SEO
Work with a writer who has experience writing numerous blogs on a variety of topics for several different clients
Scale your business as you grow and your writing needs increase
Have help brainstorming things to blog about
Work with a copywriter that knows how to write a good blog post and how to format a blog post
Build a successful blog. Many blogs fail due to poor quality content, a lack of consistency, and inadequate SEO practices.
Client Roster
Previous Work
What People Are Saying
“Selena is a person of integrity with grit and creativity. She is an initiator who moves forward even when the situation is not clearly defined to generate a framework and a way forward. Her gifting combines both the ability to manage processes and organize people with a very strong writing talent. As a writer she has the quixotic gifting of finding words that communicate clearly but with emotional impact. How does she do it? Well, just ask her to work with you. You may not discover her secret sauce but you will experience the impact of her craft in generating audience response. Connect with Selena today and get results!”
—- Don Hart, President of MOVE Communications
“Selena worked at Quantum Compliance, wearing many hats. She was instrumental in writing and producing two major commercial videos and numerous internal training videos. She was also responsible for writing many blogs, which required her to conduct research and interview domain experts to ensure high-quality content. Most of the blogs she wrote are widely read.
In addition, she did whatever was necessary to help Quantum reach its clients. She assisted with SEO keyword research and monitored SEO performance. She also wrote product data sheets, ads, landing pages, banners, flyers, and presentation materials. Selena is a team player. She worked well with graphic designers and website programmers to deliver both digital and printed materials.”
—- Jimmy Hsiao, CEO of Quantum Compliance Systems
Monthly Retainer Pricing Options
Premium Package
“Blogs Galore”
$6,000
If you want to establish yourself as an expert or authority in your industry, this package is for you. With more blogs, longer and complex marketing plans can be carried out. This package may be the best fit for you if you specialize in products or services that have a significant cost or learning curve for your target audience.
Establish yourself as an expert today!
INCLUDES:
6 Blogs
SEO best practices
Thorough research
Persuasive copy
4 calls a month (30 minutes each) to discuss goals, planning, edits, and any questions
Content calendar
1 set of revisions for each blog
Onboarding & Upkeep:
Client Audit to identify your goals, pain points, and review past content such as blogs, website, and socials
60 minute discovery call to discuss and create a game plan
A monthly analytics report that shows you how your blogs are performing
Pro Package
“The Perfect Pattern”
$4,000
If you’re craving consistent website views that generate leads and create revenue “The Perfect Pattern” is the perfect package for you. You’ll have just the right amount of digital real estate to communicate your branding, benefits, and everything that makes your business unique to your target audience.
Start generating leads with ease!
INCLUDES:
4 Blogs
SEO best practices
Thorough research
Persuasive copy
2 calls a month (30 minutes each) to discuss goals, planning, edits, and any questions
Content calendar
1 set of revisions for each blog
Onboarding & Upkeep:
Client Audit to identify your goals, pain points, and review past content such as blogs, website, and socials
60 minute discovery call to discuss and create a game plan
A monthly analytics report that shows you how your blogs are performing
Starter Package
“Blogging Beginner”
$2,000
If you’re looking to get your company name out there to your ideal customers, this could be the best package for you. Informative and engaging copy will help your audience learn more about what you do and why you do it. AKA the products or services you sell as well as your core values and mission.
Get your name out there now!
INCLUDES:
2 Blogs
SEO best practices
Thorough research
Persuasive copy
2 calls a month (30 minutes each) to discuss goals, planning, edits, and any questions
Content calendar
1 set of revisions for each blog
Onboarding & Upkeep:
Client Audit to identify your goals, pain points, and review past content such as blogs, website, and socials
60 minute discovery call to discuss and create a game plan
A monthly analytics report that shows you how your blogs are performing
My Process
Free 30 minute Consultation call to determine if we’re the best fit for one another
#1
Onboarding Steps including contracts, a client survey, discovery call, and an audit
#2
I craft unique blogs for you infused with SEO best practices to achieve your specific goals
#3
I’ll make revisions to blogs and report on analytics to show you what’s performing best
#4
We Might Be a Good Match If…
You’re a business within the self-improvement industry that offers valuable solutions that help your customers
You’re NOT a get rich quick scheme, but instead a sustainable investment for your audience
You actually care about others and their well-being (I don’t promote jerks or bullies of any kind with my writing)
You want to work with someone who listens to your frustrations and goals, knows your target audience, and communicates your solutions
You want to see more website traffic and customer engagement
You want to stand out in a competitive market
You’re ready to build your brand awareness and trust among your customers
You’re frustrated spending hours writing blogs that no one reads
FAQs
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My free 30 minute consultation calls are to get to know you and your business. They’re also a space for you to ask any questions you might have.
We’ll introduce ourselves and you can tell me what your goals and challenges are. Once I get a better understanding of who you are and what you do (and vis versa), you can let me know if you would like more info.
If you say “yes!” I’ll send over my service guide and a customized proposal for you. Yay!
If you say, “not right now,” that’s okay. There’s no pressure and no hard feelings. I want to provide you with real value and help. And I understand you might not need this at the exact moment we speak, but that you could later on down the line.
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I will deliver a monthly analytics report with key metrics like page views, time on page, click through rate, conversions, social media shares, comments, and more, so that we stay on track towards your goals!
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At first glance, you might think that I charge $1,000 per blog when you look at the monthly retainer packages.
The truth is that you are getting SO MUCH MORE. When you work with me, you get:
Multiple well-researched blogs packed with creativity and persuasion to entice your audience to buy your products or services
SEO keywords and best practices to increase website views and visibility
Two to four monthly consultation calls to keep you in the loop and troubleshoot anything you might have questions about
A monthly analytics report so you can see how your blogs are performing, which will further inform your marketing strategy and game plan
One set of revisions based on your edits so that your blogs make YOU happy
Proofing, grammar, and spellcheck
A talented business owner and copywriter - me :) - who is in your corner and wants to help you succeed!
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Yes. The minimum time commitment for working with me is 6 months. The reason for this is because it takes time to see actual results and changes in performance from blogging. But the good news is that high quality blogs add up and build great SEO, customer trust, and so much more. The results that you will reap for years to come are worth the investment.
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I write blogs ranging from 500 - 1,500 words. I find that blogs need to be at least 500 words to effectively communicate a topic.
If you would like a blog over 1,500 words, the price will increase.
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SEO stands for Search Engine Optimization. It basically involves all the things that make your website pop up when someone types words or a question into a search engine like Google. For example, if a person typed “dog groomer” into Google, the first page of Google results will show that person several dog grooming businesses.
SEO is a science in itself that involves what keywords you use on your website, how your website is formatted with headings, how long your website has been around, links to and from your website and so much more.
The main way I will implement SEO best practices into the blogs I write for you is by using specific keywords that your target audience is likely to search for. I use award-winning software for this keyword research, called Mangools.
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Email. Specifically, selena@carnationcreative.com.
I will respond to your email within 24 hours during my set business hours which are Monday - Friday, 9:00a.m. - 5:00p.m. EST.
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Carnation Creative was originally named after my love of flowers, but it goes deeper than that. I love having flowers in my home, my garden, and my life in general. Botanical gardens are my happy place. So far, my top favorites are the Longwood Gardens in Pennsylvania and the Atlanta Botanical Gardens.
As I kept flowers in my home, I noticed that carnations could stay alive far longer than any other flower. Sometimes, they thrive for up to a whole month! That strength and grace is something I admire and wanted to honor with my business.
Carnations also symbolize love, distinction, and fascination. And the flowers are said to get their name from the Greek word for coronation because they were featured in flower crowns.
It is my hope that Carnation Creative makes you, your business, and your brand feel like a carnation. Like royalty, loved, distinct (special), fascinating (admired), graceful, and insanely strong. Because you are.
Got more questions?
Send me an email at selena@carnationcreative.com or book a free consultation call with me below.
Ready to take control of your business and start growing today?
We’ll be with you every step of the way.
Contact us.
selena@carnationcreative.com
Michigan, USA
