Take control of your business with Carnation Creative.
Strategic Copywriting. Creative Storytelling. Business Growth that Lasts.
Watch Your Business Bloom
You’ve got the vision. I’ve got the words.
I see you. You’re juggling a million things, running your growing business, and content keeps falling to the bottom of your to-do list. You know you need blog posts for SEO, emails to stay top of mind, and social content to keep showing up — but you don’t have time to write it all yourself.
That’s where Carnation Creative comes in. I help lifestyle, wellness, and self-improvement brands create consistent content that’s creative and strategic.
Want to learn more?
Book a consultation call with me below.
What Happens When You Hand Off Your Content?
Letting someone help with your business can be scary. Your business is your baby, and I know you’ve poured countless hours, blood, sweat, tears, and gallons of energy into it. I will treat your business as my own and nurture your content with every skill I have.
When you work with me, you will gain access to:
📝 Custom blog posts written in your voice — packed with value, personality, and purpose
📈 Keyword research to help you rank on Google and get discovered by the right audience
💌 Email copy that converts casual readers into loyal customers and engaged subscribers
📱 Social media content for Pinterest, Instagram, Facebook, or LinkedIn — designed to connect, inspire, and grow your community
🎯 Lead magnets that build your email list with irresistible freebies your audience actually wants
💸 Sales landing pages that turn interest into action — crafted to highlight your offer and drive conversions
🤝 Monthly strategy calls to align on content, goals, and what’s next for your brand
Working with a strategic copywriter isn’t just about saving time — it’s about bringing on a trusted partner to help your business grow, and I would be honored to do so.
Services Overview
I offer a variety of copywriting services, including blogs, emails, social media posts, sales pages, and lead magnets.
This is a very brief summary of the 7 services I offer. A majority of the services I offer are on a recurring monthly basis. For example, my blogging and social packages repeat monthly for either 3 months or 6 months at a time, while the sales page and lead magnet packages are a 1-time-price since businesses don’t need a new sales page and lead magnet every month.
Blog Bloom package ($1,900) = 4 blogs, 4 emails, 2 strategy calls each month
Blog Bud package ($950) = 2 blogs, 2 emails, 1 strategy call each month
Sales Page Sunshine package ($700) = 1 full sales landing page, 3 strategy calls (one time price)
Lead Magnet Magnolia package ($500) = 1 guide, checklist, or e-book in PDF form to give your readers in exchange for their email (one time price)
Pinterest Peony package ($350) = 4 custom pins with visuals and descriptions each month
Instagram / Facebook Rose Social package ($300) = 4 Instagram or Facebook posts with visuals and descriptions each month, with option of tagging and hashtags
LinkedIn Lily Package ($250) = 4 ghostwritten posts with a visual and option of hashtags each month
You will have the option to try out blogging and social media packages for a 1-time, 1-month-trail to see if you would like to commit to 3 or 6 months. The reason why I ask clients to agree to 3 months or 6 months at a time is because it does take a little time to see results from blogs and social media efforts. Agreeing to 3 or 6 months also allows me to reserve time for YOUR business and ensure that I will be able to dedicate quality time to you so that I can create high-quality content.
Client Roster
The Benefits of High Quality Content
Increasing website traffic
Showcasing your company’s products and services
Differentiating your company from competitors
Building trust and credibility with your audience
Boosting SEO
Increasing customer engagement through likes, comments, and shares
Building your email list
Establishing your business as an industry leader
Building brand awareness
Creating brand loyalty
Gaining a better idea of what your customers want
Creating a gateway to sell your products and services
Answering your customers’ questions
Saving money on paid ads by driving readers to your website with organic content
Increasing revenue
Previous Work - Blogs
Previous Work - Social Media
These 2 rectangular photos are custom pins for Pinterest that led readers back to blogs.
The 3 square photos below are custom graphics for Instagram that also lead readers back to blogs.
The 5 posts below are Facebook posts promoting a Christmas musical, One Sleepy Night-Detroit, for a client.
Posts highlighted actresses like Val and fun additions to the event like Blitzen the reindeer. I also created content that shared nearby events, such as the tree lighting and restaurants close to the venue. Posting about these positioned the Christmas musical as an experience, rather than just a play. I also shared information about safe and convenient parking to lower the friction of a purchase by doing the work for the customer. This meant that potential customers didn’t need to spend time looking up parking options because I took the time to share that information with them, making them less likely to use the excuse of hard-to-find parking as a reason not to attend the event.
Highlighting benefits, preventing excuses, and creating an experience are all things that I can do for your business’s social media strategy, too!
What People Are Saying
“Selena is a person of integrity with grit and creativity. She is an initiator who moves forward even when the situation is not clearly defined to generate a framework and a way forward. Her gifting combines both the ability to manage processes and organize people with a very strong writing talent. As a writer she has the quixotic gifting of finding words that communicate clearly but with emotional impact. How does she do it? Well, just ask her to work with you. You may not discover her secret sauce but you will experience the impact of her craft in generating audience response. Connect with Selena today and get results!”
—- Don Hart, President of MOVE Communications
“Selena worked at Quantum Compliance, wearing many hats. She was instrumental in writing and producing two major commercial videos and numerous internal training videos. She was also responsible for writing many blogs, which required her to conduct research and interview domain experts to ensure high-quality content. Most of the blogs she wrote are widely read.
In addition, she did whatever was necessary to help Quantum reach its clients. She assisted with SEO keyword research and monitored SEO performance. She also wrote product data sheets, ads, landing pages, banners, flyers, and presentation materials. Selena is a team player. She worked well with graphic designers and website programmers to deliver both digital and printed materials.”
—- Jimmy Hsiao, CEO of Quantum Compliance Systems
Service Packages & Prices
Blog Bloom Package
$1,900
This is the biggest “bang for your buck,” as they say. You get 8 pieces of fully developed content, 2 strategy calls, and 4 sets of revisions!! That means 1 blog and 1 accompanying email going out every single week. That means staying top of mind in your readers’ lives. That means building your brand strategically with consistent high quality content.
See your business bloom today!
This is package is set up as a recurring monthly retainer. It is available as a 1-month trial, as well as a 3-month, or 6-month commitment.
INCLUDES:
4 SEO-optimized blog posts
4 accompanying marketing emails
2 strategy calls per month (30 - 60 minutes)
1 set of revisions for each blog
Headlines and CTAs
Thorough research
Persuasive copy
Content calendar
Optional monthly analytics report that shows how your blogs and emails are performing
Onboarding & Upkeep:
Client Audit to identify your goals, pain points, and review past content such as blogs, website, and socials
60 minute discovery call to discuss and create a game plan
Blog Bud Package
$950
This plan is perfect for starting out your blog or rebranding it. You get 4 pieces of fully developed content, 1 strategy call, and 2 sets of revisions! That means 1 blog and 1 accompanying email going out every other week. This is the perfect way to begin building your brand.
See your business bud today!
This is package is set up as a recurring monthly retainer. It is available as a 1-month trial, as well as a 3-month, or 6-month commitment.
INCLUDES:
2 SEO-optimized blog posts
2 accompanying marketing emails
1 strategy call per month (30 - 60 minutes)
1 set of revisions for each blog
Headlines and CTAs
Thorough research
Persuasive copy
Content calendar
Optional monthly analytics report that shows how your blogs and emails are performing
Onboarding & Upkeep:
Client Audit to identify your goals, pain points, and review past content such as blogs, website, and socials
60 minute discovery call to discuss and create a game plan
Sales Page Sunshine Package
$700
If you’re looking to update your sales page and want more conversions, this is the service for you. Sales pages are one of the most important pieces of content that will ever exist on your website, because this page is where readers turn into customers. This page is where the decision to buy actually happens, so if you want that sale, the copy needs to feel like sunshine. And with me, it will.
INCLUDES:
Copy for a full sales landing page
Product / Service descriptions and benefits breakdown
Up to 3 strategy calls (30 - 60 minutes) to create a game plan, gather information, and talk over revisions
2 rounds of revisions
Headlines and CTAs
Thorough research
Persuasive copy
Lead Magnet Magnolia Package
$500
Designed to attract and convert your dream audience.
Your business deserves a lead magnet that’s more than just pretty — it should strategically pull people in. This package helps you create a beautifully branded freebie that captures emails and builds trust.
INCLUDES:
1 fully written lead magnet (up to 1,200 words) – such as a guide, checklist, or mini e-book
Up to 2 strategy calls (30 - 60 minutes)
A Canva-ready design template customized to match your branding
SEO-optimized title and subtitle
Strong call-to-action copy for email opt-in and landing page
1 round of revisions
Delivery as a downloadable PDF so it’s ready to go!
Pinterest Peony Package
$350
Grow evergreen traffic with strategic, scroll-stopping pins.
Pinterest isn’t just a mood board — it’s a powerful search engine where your dream clients go to plan their next move. With optimized pins, your brand can stay discoverable for months (or years) after posting.
INCLUDES:
4 custom Pinterest pins (designed for performance and visual appeal)
SEO-optimized titles and descriptions
Visuals and layouts for each pin
1 strategy call per month
1 revision per pin
Pin strategy designed to drive traffic back to your website or lead magnet
Instagram / Facebook Rose Social Package
$300
Turn your posts into petals of connection.
Instagram and Facebook are where your brand blossoms in real-time. This package combines visual polish with words that actually resonate — turning likes into leads and followers into customers.
INCLUDES:
4 custom Instagram or Facebook posts
SEO-optimized titles and descriptions
Visuals and layouts for each post
1 strategy call per month
1 round of revisions for each post
Option to tag people/companies
Option to add #hashtags
LinkedIn Lily Package
$250
Build your personal brand — and your bottom line.
LinkedIn is where professional storytelling meets visibility. This ghostwritten package helps founders, freelancers, and thought leaders grow their credibility and connect with aligned opportunities.
INCLUDES:
4 ghostwritten personal brand posts tailored to your tone and expertise
Strategic angles that inspire conversation and connection
1 strategy call per month
1 revision per post
Guidance on when and how to post for best reach
Option to add photos or websites in posts
About Me & My Why
Hi there! I’m Selena.
The copywriter, content strategist, and founder of Carnation Creative.
I believe in writing that blooms with purpose. Whether it's a blog post that builds trust, a scroll-stopping pin on Pinterest, or a lead magnet that brings the perfect customers to you, I help businesses like yours show up with clarity, confidence, and connection.
At Carnation Creative, my goal is simple: to help you grow. So, if you're a founder who’s passionate about your business but doesn’t have the time to write all the things—you’re in the right place. I bring a mix of strategy, creativity, and genuine curiosity to every project, so your content doesn’t just sound good—it works hard for you, too.
I love marketing and copywriting so much because they connect people who have a want, need, or problem to the solutions that are perfect for them - i.e. your services and products! And helping people like that feels really, really good.
A few fun things about me to break the ice, and that we may have in common, include that I love dogs, flowers, traveling, coffee, party planning, and mental health.
Let’s create something beautiful and effective together.
Certification
I have my bachelor’s in business administration with a concentration in management and a minor in creative writing as well as 4 years of experience writing blogs, emails, sales landing pages, social media copy, and more.
In addition to my university degree and experience, I’m also a Write Your Way to Freedom Certified Copywriter.
Write Your Way to Freedom is a prestigious, comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
To learn more about the program, click here.
My Process
Free 30 minute consultation call to determine if we’re the best fit for one another
#1
Onboarding steps including contracts, a client survey, discovery call, and an audit
#2
I craft your content infused with SEO best practices to achieve your specific goals
#3
I’ll make revisions to your content based on your feedback and report on analytics (if you choose) to show you what’s performing best
#4
We Will Be a Good Match If…
You have an amazing product or service but struggle to find the right words to sell it.
You want to grow your brand with blog posts, social content, and copy that actually converts.
You know consistent content matters—but you’re busy running a business.
You care about creativity, strategy, and working with someone who treats your business like their own.
You’re a small to mid-sized business with big dreams—and the budget to back your marketing goals.
You're in a growth phase and ready to invest in content that connects, converts, and builds brand loyalty.
We Won’t Be a Good Match If…
You're looking for the cheapest option or don’t have the budget for high-quality content strategy and creation.
You want AI-generated content or generic filler just to post something.
You’re a large agency or enterprise brand needing rapid turnaround with minimal communication.
You expect viral results overnight instead of long-term, sustainable growth.
Ready to take the next step?
FAQs
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My free 30 minute consultation calls are to get to know you and your business. They’re also a space for you to ask any questions you might have.
We’ll introduce ourselves and you can tell me what your goals and challenges are. Once I get a better understanding of who you are and what you do (and vis versa), you can let me know if you would like more info.
If you say “yes!” I’ll send over my service guide and a customized proposal for you. Yay!
If you say, “not right now,” that’s okay. There’s no pressure and no hard feelings. I want to provide you with real value and help. And I understand you might not need this at the exact moment we speak, but that you could later on down the line.
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If you choose, I can deliver a monthly analytics report with key metrics like page views, time on page, click through rate, conversions, social media shares, comments, and more, so that we stay on track towards your goals!
This will require either giving me access to view your Google or WordPress Analytics, or giving me the contact information of a team member at your business who can provide me with screenshots of this information.
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Yes. My blogs and social media packages are monthly retainers that require a minimum time commitment of 3 months. There is also an option to book a 6 month retainer.
I know it can be scary working with someone new, so you do have the option for a 1-time, 1-month trial for my blog and social media packages to ensure that you are happy. After the 1 month trial, if you wish to continue working together, I do ask that you commit to a 3 or 6 month retainer.
The reason for this is because it takes time to see actual results and changes in performance from blogging and social media. But the good news is that high quality blogs add up and build great SEO, customer trust, and so much more. And consistent social media presence keeps you top of mind with your customers and makes you a memorable brand. The results that you will reap for years to come are worth the investment.
There is not a time commitment for my sales page and lead magnet packages as these pieces of content are one-and-done packages since businesses don’t need a new sales page and lead magnet every month.
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Blogs, sales landing pages, and lead magnets will range from 500 - 1,500 words. I find that these kinds of content need to be at least 500 words to effectively communicate a topic.
If you would like content over 1,500 words, the price will increase.
Social media packages such as Pinterest, Instagram, Facebook, and LinkedIn posts will range from 100 - 600 words.
If you would like content over 600 words, the price will increase.
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SEO stands for Search Engine Optimization. It basically involves all the things that make your website pop up when someone types words or a question into a search engine like Google. For example, if a person typed “dog groomer” into Google, the first page of Google results will show that person several dog grooming businesses.
SEO is a science in itself that involves what keywords you use on your website, how your website is formatted with headings, how long your website has been around, links to and from your website and so much more.
The main way I will implement SEO best practices into the content I write for you is by using specific keywords that your target audience is likely to search for. I use award-winning software for this keyword research, called Mangools.
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Email. Specifically, selena@carnationcreative.com.
I will respond to your email within 24 hours during my set business hours which are Monday - Friday, 9:00a.m. - 5:00p.m. EST.
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Carnation Creative was originally named after my love of flowers, but it goes deeper than that. I love having flowers in my home, my garden, and my life in general. Botanical gardens are my happy place. So far, my top favorites are the Longwood Gardens in Pennsylvania and the Atlanta Botanical Gardens.
As I kept flowers in my home, I noticed that carnations could stay alive far longer than any other flower. Sometimes, they thrive for up to a whole month! That strength and grace is something I admire and wanted to honor with my business.
Carnations also symbolize love, distinction, and fascination. And the flowers are said to get their name from the Greek word for coronation because they were featured in flower crowns.
It is my hope that Carnation Creative makes you, your business, and your brand feel like a carnation. Like royalty, loved, distinct (special), fascinating (admired), graceful, and insanely strong. Because you are.
Got more questions?
Send me an email at selena@carnationcreative.com or book a free consultation call with me below.
Ready to take control of your business and start growing today?
I’ll be with you every step of the way.
Contact me.
selena@carnationcreative.com
Michigan, USA
